Serenity Acres Farm Website

Goals

1. Improve accessibility to primary calls to action.

2. Provide a more cohesive brand message across the website.

3. Begin the process of improving website search engine optimization.

4. Optimize website load times.

Solutions

1. Moved the primary call to action above the fold of the webpage with clear contrast to other brand colors used on the website.

2. Updated the brand colors to comply with design guidelines. This created a standard that could be used across all content.

3. Researched SEO guidelines and made changes to headers and word usage to improve web traffic.

4. Reduced image sizes and removed unnecessary content from the home page to improve load times.

Initial Prototype

Final Prototype