Bulk Beef Campaign

Problem

Blackwater Pastures wanted to sell beef in bulk directly to customers. The challenge was making the buying process simple, showing the value clearly, and building trust.

Goals

• Make reserving a Beef Share as intuitive as ordering a single cut.

• Create a marketing campaign that raises awareness and educates customers on the benefits of buying beef in bulk.

• Convert buyers of single cuts to bulk purchases to increase profit margin.

Outcomes

• Sold multiple shares in the first week of the launch.

• Created a beef guide that could be used as a free resource to assist customers with how / when to use each cut of beef.

• A multi-channel marketing campaign with landing pages, email flows, and social content to engage, educate, and convert customers.

Systems

• Shopify:

  Landing page creation and product detail setup

• Canva:

  Campaign design for web and social media assets

• Klaviyo:

  Automated email flows for education, onboarding, and retention

• ChatGPT

  Assistance with copy and research

Difficulties

• Inability through Shopify to limit reservations to pick up / delivery customers because the owner was not ready for shipping.

• Post launch issues with checkout flows because of attempts to test the removal of shipping from the checkout screen.

From The Client

Chris has been instrumental in helping Blackwater Pastures refine our webstore, strengthen our online marketing, and shape our overall strategy. His expertise and guidance have streamlined our digital presence while consistently exceeding our expectations. We highly recommend Chris to any business looking to improve their online strategy and results.

• - Matt Woolley